When change throws the economy out of balance, it creates demand for new products and services as well as opportunities to use resources in new ways. Understanding how different changes will affect your business and what to do about it is crucial to surviving and benefiting from change. The type of change you’re dealing with will determine when you need to identify the change mechanism. For example, in the case of a pandemic that unfolds fast and sudden, you would do it as soon as you realise it is actually becoming a pandemic or that it might become one. In the case of an ageing population, where the process of change is slow and predictable, identifying relevant change mechanisms can be an ongoing process and relevant mechanisms should be re-evaluated in light of other developments.

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