The Startup — Ready for a post-Covid-19 world? Then start thinking about change
With Per Davidsson and Jan Recker

Understanding how events such as Covid-19 change the business environment is crucial for businesses to survive and thrive. For example, most businesses implement workarounds in the current crisis, aiming to return their normal operations afterwards. Some, however, recognize and act on the opportunities change can bring. Based on our academic work, we created a framework with step-by-step guidelines to help entrepreneurs and managers to identify, assess, and respond to change.

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